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Internes Spornsoring-Strategiekonzept eines Sportvereins
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ISBN10: 3640763270
ISBN13: 9783640763276
Publisher: Grin Verlag
Published: Feb 25 2016
Pages: 24
Weight: 0.10
Height: 0.06 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783640763276
Publisher: Grin Verlag
Published: Feb 25 2016
Pages: 24
Weight: 0.10
Height: 0.06 Width: 5.83 Depth: 8.27
Language: German
Projektarbeit aus dem Jahr 2009 im Fachbereich Sport - Sportökonomie, Sportmanagement, Note: 1,3, Hochschule für angewandtes Management GmbH, Sprache: Deutsch, Abstract: In dieser Arbeit wird ein internes Sponsoring-Strategiekonzept für den Turnverein Augsburg anhand des Konzepts der Skater-Abteilung entwickelt, da bisher nur diese Abteilung ein Konzept besitzt. Es gibt dadurch für den Rest des Vereins gro es Potential. Dieses Potential gilt es zu entfalten. Daher wird in dieser Arbeit zunächst eine Analyse des Ist-Standes vorgenommen. Hierbei werden zunächst der Gesamtverein und anschlie end die Skater-Abteilung betrachtet. Daraufhin folgt eine Bestimmung des Soll-Standes, hier werden Ziele formuliert. Anhand der ausgearbeiteten Ziele wird nun eine daraus resultierende Strategie entwickelt. Dieser folgt ein genauer Ma nahmenplan. Er beinhaltet eine genaue Auflistung der einzelnen Schritte des Vereins mit den dafür Verantwortlichen, sowie einem vorgegebenem zeitlichen Rahmen. Schlie lich werden die Durchführung und das Controlling beschrieben. Ein Resümee fasst die wichtigsten Erkenntnisse schlussendlich zusammen.
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