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Internationales Firmenkundengeschäft Von Banken: Grundlagen Und Instrumente Zur Kundenbindung
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Business GeneralInvesting & FinanceManagement
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ISBN13: 9783658302283
Publisher: Springer Gabler
Published: Jul 31 2020
Pages: 127
Weight: 0.50
Height: 0.30 Width: 7.70 Depth: 9.50
Language: German
Dieses Buch veranschaulicht praxisnah, welche Anforderungen an Banken im internationalen Firmenkundengeschäft aktuell und künftig gestellt werden und wie diese in wirkungsvolle Kundenbindungssysteme entwickelt und eingestellt werden müssen. Die Autoren zeigen, wie vor dem Hintergrund der Globalisierung, eine wirksame Kundenbindung zur Steigerung der Wettbewerbsfähigkeit beitragen und den ökonomischen Erfolg im Bankgeschäft ma geblich beeinflussen kann. Theoretische Zusammenhänge werden dabei durch aktuelle Daten und Entwicklungen auf internationalen Märkten angereichert. Mit hilfreichen Tipps aus der Praxis und Konzepten zur Kundenbindung!
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