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Innovationsorientierte Kleine Unternehmen: Wie Sie Mit Neuen Produkten Neue Märkte Erschließen
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ISBN10: 3409135472
ISBN13: 9783409135474
Publisher: Gabler Verlag
Published: Jul 1 1994
Pages: 253
Weight: 0.68
Height: 0.54 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783409135474
Publisher: Gabler Verlag
Published: Jul 1 1994
Pages: 253
Weight: 0.68
Height: 0.54 Width: 5.83 Depth: 8.27
Language: German
Innovationsorientierte kleine Untemehmen haben spezifische Chancen im Inno- vationswettbewerb. Sie sind notwendiger Bestandteil einer modemen, leistungs- fiihigen Innovationslandschaft. Damit sie wirtschaftlichen Erfolg haben, ist es ihre standige Aufgabe, neue Produkte und Verfahren zu entwickeln und daftir Markte zu erschlieBen. Der Leser erfiihrt in diesem Buch, wie die Grundung und Entwicklung innova- tionsorientierter kleiner Untemehmen vonstatten gehen muB, damit sie sich auf dem Markt behaupten. Er erhalt Anleitung, welche Entscheidungen in den einzel- nen Lebensstadien eines innovationsorientierten Untemehmens zu treffen sind und wie Forschung und Entwicklung, Marketing und Finanzierung zu gestalten sind, damit sich wirtschaftlicher Erfolg einstellt. Der Inhalt und die notwendigen Schritte fUr die Ausarbeitung einer Untemehmenskonzeption, eines Projektplans flir Forschung und Entwicklung, eines Marketing- und Finanzierungskonzepts ftir ein innovationsorientiertes kleines Untemehmen werden ebenso behandelt wie die Beziehung der neuen Untemehmen zu ihrem Umfeld. Das Buch wendet sich sowohl an Grunder von jungen Technologieuntemehmen als auch an das Management bereits etablierter Untemehmen. Es vermittelt dar- tiber hinaus ihren Ingenieuren und Naturwissenschaftlem das betriebswirtschaft- liche Wissen und Know-how flir den Aufbau und die Entwicklung des Untemeh- mens. Nicht zuletzt bietet es Innovationsberatem und dem Management von Technologie- und Grunderzentren Handlungsanleitungen flir die Untersttitzung innovationsorientierter kleiner Unternehmen.
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