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Individualisierte Präferenzanalyse: Entwicklung Und Empirische Prüfung Einer Vollkommen Individualisierten Conjoint Analyse
Paperback
Series: Unternehmensführung Und Marketing, Book 40
ISBN13: 9783409118606
Publisher: Gabler Verlag
Published: Sep 14 2001
Pages: 238
Weight: 0.95
Height: 0.56 Width: 6.69 Depth: 9.61
Language: German
Die computergestützte ICA bezieht die dem Kauf vorgelagerte Informationssuche und -aufnahme in ihren Verfahrensablauf ein.
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