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Handbuch Pharma-Management: Band 1 Entscheidungs- Und Marktstrukturen Pressure Group Management Marketing-Management / Band 2 Informationsmanagement F
Paperback
ISBN13: 9783322907851
Publisher: Gabler Verlag
Published: Dec 4 2014
Pages: 996
Weight: 3.57
Height: 2.04 Width: 6.69 Depth: 9.61
Language: German
Band 2: Informationsmanagement - Forschungs- und Innovationsmanagement - Human Resources Management - Recht und Management. Unternehmen der pharmazeutischen Industrie, die sich den rasch wechselnden Bedingungen des Gesundheitsmarktes nicht permanent anpassen, werden im neuen Jahrtausend keine Existenzgrundlage mehr finden. Durch eine Vielzahl neuer und aggressiver Einflu nehmer, verschärfte Restriktionen und ein ungünstiges wirtschaftliches Umfeld wird der Druck auf die Pharmaunternehmen auch künftig unvermindert anhalten. In diesem Buch stellen Pharmamanager, Consultants, Hochschulprofessoren und Verwaltungsfachleute im Gesundheitswesen neue Konzepte für den veränderten Handlungsrahmen dar.
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