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Handbuch Online-Kommunikation
Hardcover
Business GeneralGeneral ReferenceGeneral Sociology
ISBN13: 9783658496845
Publisher: Springer vs
Published: Jan 30 2027
Pages: 694
Language: German
Das Handbuch bietet einen umfassenden und systematischen Überblick über den aktuellen Forschungsstand eines dynamischen und gesellschaftlich hochrelevanten Feldes. In fünf thematisch klar strukturierten Blöcken - Grundlagen und Systematik, Online Kommunikatoren, Nutzung und Wirkung, Anwendungsfelder sowie Methoden und Datenquellen der Online Forschung - vermitteln renommierte Expert*innen prägnante und fundierte Einblicke.
Die vollständig neu erarbeitete dritte Auflage wurde um zahlreiche Beiträge erweitert und berücksichtigt neben klassischer computervermittelter Kommunikation zunehmend auch die Rolle algorithmischer Systeme, Chatbots und generativer KI. Damit trägt das Werk der wachsenden Bedeutung hybrider Kommunikationsformen Rechnung, in denen menschliche und maschinelle Prozesse immer schwerer zu trennen sind. Es ein unverzichtbares Standardwerk für alle, die digitale Kommunikation verstehen, erforschen oder strategisch gestalten möchten
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