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Handbuch Online-Kommunikation
Hardcover
General ReferenceGeneral Political ScienceGeneral Sociology
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ISBN10: 3658180153
ISBN13: 9783658180157
Publisher: Springer vs
Published: May 9 2019
Pages: 592
Weight: 2.24
Height: 1.31 Width: 6.14 Depth: 9.21
Language: German
ISBN13: 9783658180157
Publisher: Springer vs
Published: May 9 2019
Pages: 592
Weight: 2.24
Height: 1.31 Width: 6.14 Depth: 9.21
Language: German
Das Handbuch in der 2., vollständig überarbeiteten Auflage gibt in zahlreichen Beiträgen einschlägiger FachautorInnen einen umfassenden und systematischen Überblick des aktuellen Forschungsstandes kommunikationswissenschaftlicher Online-Forschung. Einführend werden die zentralen Fragestellungen, theoretischen Ansätze und empirischen Befunde dargestellt.
Das Themenspektrum reicht von den Grundlagen computervermittelter Kommunikation (interpersonale, Gruppen- und öffentliche Kommunikation), über ökonomische, ethische und politische Fragen bis hin zur Verbreitung, Nutzung und Wirkung von Online-Medien. Weitere Beiträge befassen sich mit Öffentlichkeit und Privatheit, Journalismus online, kulturellen und sozialpsychologischen Aspekten, Online-Werbung und PR, Gesundheitskommunikation, E-Learning und Wissensmanagement sowie Online-Spielen. Ein Überblick über Methoden der Online-Forschung und die wichtigsten Datenquellen und Standarduntersuchungen rundet das Werk ab.
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