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Gründung eines Fitnessstudios. Konstitutive Parameter und Unternehmensorganisation
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ISBN10: 3346635848
ISBN13: 9783346635846
Publisher: Grin Verlag
Published: May 18 2022
Pages: 24
Weight: 0.10
Height: 0.06 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783346635846
Publisher: Grin Verlag
Published: May 18 2022
Pages: 24
Weight: 0.10
Height: 0.06 Width: 5.83 Depth: 8.27
Language: German
Einsendeaufgabe aus dem Jahr 2022 im Fachbereich Gesundheit - Sport - Sportökonomie, Sportmanagement, Note: 1,0, Deutsche Hochschule für Prävention und Gesundheitsmanagement GmbH, Veranstaltung: Interdisziplinär, Sprache: Deutsch, Abstract: Im Rahmen dieser Arbeit gilt es, unter Berücksichtigung konstitutiver Entscheidungen ein Fitnessunternehmen zu gründen. Nach Olfert und Rahn legen konstitutive Entscheidungen einen langfristigen Handlungsrahmen eines Unternehmens fest. Ein wesentlicher Faktor ist die Wahl des Standorts an dem sich das Unternehmen platziert. Da nach Wöhe und Döring falsche Entscheidungen bezüglich des Standortes schwer revidierbar sind und kostenintensive Konsequenzen mit sich ziehen können, sollte die Wahl des Standortes wohl überlegt sein und Standortbezogene Faktoren im Vorfeld beachtet werden. Der Name des geplanten Gesundheitsstudios in Alsdorf lautet Fit for Life Gesundheitszentrum. Das Studio steht für Kraft und Gesundheit durch körperliche Aktivität. Nach Birkigt, Stadler und Funck kann ein Unternehmen seine Positionierung am stärksten durch ein einprägsames Firmenlogo, auch Corporate Design genannt, nach au en kommunizieren. Durch das Logo soll ein Einblick in das Unternehmen entstehen und eine Identifikation mit dem Unternehmen ermöglichen
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