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Grenzenlose Werbung: Zwischen Konsum Und Audiovision
Hardcover
Series: Werbung - Konsum - Geschichte, Book 2
AccountingEconomicsGeneral European History
ISBN13: 9783110660937
Publisher: de Gruyter Oldenbourg
Published: Jul 20 2020
Pages: 328
Weight: 1.60
Height: 0.75 Width: 6.69 Depth: 9.61
Language: German
Wo endet Werbung, wo beginnt sie? Wie gestaltet sich die grenzenlose und vielschichtige Verbreitung und Rezeption der Werbung in Vergangenheit und Gegenwart? Wie haben sich Konsumkulturen verändert? Mit welchen Strategien versucht die Werbung, Emotionen und Verhaltensmuster zu generieren? Welche künstlerischen Entgrenzungen und konsumkritischen Überlegungen lassen sich anhand von Werbefilmen, -platten, TV-Programmen und interaktiven, digitalen Plattformen festmachen? 12 Wissenschaftler*innen widmen sich diesen Fragen aus medientheoretischer, konsum-, emotionshistorischer und sozioökonomischer Perspektive.
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