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Globalisierung Und Strategien Der Vertikalen Integration: Analyse -- Empirische Befunde -- Gestaltungsoptionen
Paperback
Series: Mir-Edition
ISBN13: 9783409114981
Publisher: Springer Nature
Published: Jun 17 1999
Pages: 406
Weight: 1.34
Height: 0.89 Width: 6.14 Depth: 9.21
Language: German
Thomas Wrona untersucht den Einfluss der Globalisierung auf den Grad der vertikalen Integration am Beispiel der deutschen Textil- und Bekleidungsindustrie. Neu entwickelte und validierte Messmodelle belegen eine unternehmensspezifische Globalisierungsbetroffenheit und deren individuelle Anpassungsstrategien. Das Buch differenziert Gestaltungsoptionen von vertikalen Integrationsstrategien.
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