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ISBN10: 3838212495
ISBN13: 9783838212494
Publisher: Ibidem Press
Published: Jul 30 2018
Pages: 154
Weight: 0.42
Height: 0.36 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783838212494
Publisher: Ibidem Press
Published: Jul 30 2018
Pages: 154
Weight: 0.42
Height: 0.36 Width: 5.83 Depth: 8.27
Language: German
Storytelling mag ein Modewort sein, doch das Geschichtenerzählen ist eine uralte und mächtige Kulturtechnik, mit der sich jeder vertraut machen sollte, der sich mit Medien beschäftigt - als Konsument, als Beobachter oder als Produzent. Seit jeher haben einflussreiche Menschen Geschichten eingesetzt, um Werte, Ideen und Visionen zu vermitteln. Aktuell ist so auch der Begriff des Narrativs - letztlich also der 'Erzählung' - mehr denn je ein Thema. Albrecht Behmel zeichnet die zentralen Mechanismen des Storytelling anhand von populären Beispielen aus Film und TV, Literatur und Unterhaltung nach und gibt dem Leser das Rüstzeug an die Hand, sich qualifiziert mit Stories aller Art auseinanderzusetzen.
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