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Geschaeftsfeldplanung Deutscher Großunternehmen Der Chemischen Industrie: Versuch Einer Ableitung Aus Externem Informationsmaterial
Paperback
Series: Europaeische Hochschulschriften / European University Studie, Book 1082
Business GeneralInvesting & FinanceMarketing
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ISBN13: 9783631427064
Publisher: Peter Lang
Published: May 1 1990
Pages: 296
Language: German
Ausgehend von den Strukturmerkmalen der Geschäftsfeldplanung werden die Regionen (Märkte) und Produkte (Produktgruppen) hinsichtlich ihrer jeweiligen Umsätze und Investitionen analysiert. Die Einbeziehung des Eigen- und Fremdkapitals einschlie lich ihrer Veränderungen durch Eigen- und Fremdfinanzierungsformen, der gesamten Finanzierungsquellen sowie des Vermögensaufbaus zeigt die Auswirkungen der Geschäftsfeldplanung auf die Kapitalstruktur, Mittelherkunft und Mittelverwendung.
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