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Finanzstrategisch Denken!: Paradigmenwechsel Zur Strategic Corporate Finance
Hardcover
Series: Academic Network
Business GeneralInvesting & FinanceManagement
ISBN13: 9783540764335
Publisher: Springer
Published: Nov 30 2007
Pages: 130
Weight: 0.80
Height: 0.65 Width: 6.35 Depth: 9.39
Language: German
Finanzstrategisch denken hei t, sich an den Finanzmarkt anzupassen. Strategisch zu denken bedeutet, die Umwelt langfristig zu verändern und zu gestalten. In letzter Zeit handeln Manager und Investoren immer häufiger scheinbar gegen die Gesetze des Kapitalmarktes. Parallel dazu finden Unternehmen neue Wege, den Finanzmarkt zu ihren Gunsten zu beeinflussen statt sich ihm anzupassen. Wie die Autoren zeigen, handelt es sich hier um einen tief greifenden Umbruch. Wer erfolgreich bleiben will, muss finanzstrategisch denken. Wie das gelingt, zeigen die Autoren anhand von Praxisbeispielen. Sie wenden sich vor allem an Finanzexperten, aber auch an Studierende, die sich über die aktuellen Entwicklungen auf den Finanzmärkten informieren möchten.
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