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Fallstudien Aus Dynamischen Märkten: Telekommunikation -- Internetdienste -- Energiewirtschaft
Paperback
ISBN13: 9783409116336
Publisher: Gabler Verlag
Published: Aug 11 2000
Pages: 144
Weight: 0.58
Height: 0.34 Width: 6.69 Depth: 9.61
Language: German
In praxisnahen und gleichzeitig wissenschaftlich fundierten Fallstudien behandeln die Autoren aktuelle Marketing-Problemstellungen. Die didaktisch und methodisch professionelle Aufbereitung ermöglicht einen Einsatz in unterschiedlichen Lernsituationen. Ein weitgehend identischer Aufbau erleichtert dem Leser die Orientierung.
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