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Eventmarketing: Die Marke ALS Inszenierung
Paperback
ISBN13: 9783322889393
Publisher: Gabler Verlag
Published: Mar 26 2012
Pages: 191
Weight: 0.50
Height: 0.41 Width: 5.50 Depth: 8.50
Language: German
Dieses Buch zeigt die Relevanz von Erlebniswelten für das Image, die Motivation von Mitarbeitern und Kunden und schlie lich für den wirtschaftlichen Erfolg eines Unternehmens, seiner Marken oder seiner Produkte.
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