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Erfolgsfaktoren Im Business-To-Consumer-E-Commerce
Paperback
Series: Unternehmensführung Und Marketing, Book 38
ISBN13: 9783409118200
Publisher: Gabler Verlag
Published: May 29 2001
Pages: 317
Weight: 1.01
Height: 0.72 Width: 6.00 Depth: 9.00
Language: German
Christian Böing geht dieser Frage nach, indem er theoretisch fundiert mögliche Erfolgsfaktoren systematisiert und ihren Einfluss auf den Erfolg im E-Commerce im Rahmen einer Befragung von 135 E-Commerce-Anbietern und 93 Experten empirisch überprüft.
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