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Entwurf eines Sponsoring-Konzepts für einen Breitensportverein
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ISBN10: 363888886X
ISBN13: 9783638888868
Publisher: Grin Verlag
Published: Jan 11 2008
Pages: 60
Weight: 0.20
Height: 0.14 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783638888868
Publisher: Grin Verlag
Published: Jan 11 2008
Pages: 60
Weight: 0.20
Height: 0.14 Width: 5.83 Depth: 8.27
Language: German
Studienarbeit aus dem Jahr 2007 im Fachbereich Gesundheit - Sport - Sportökonomie, Sportmanagement, Note: 1,7, Ruhr-Universität Bochum, Veranstaltung: Sportsponsoring, Sprache: Deutsch, Abstract: Der organisierte Sport repräsentiert eine Vielzahl von Angeboten und Leistungen und stellt sich in einem stetig verändernden gesellschaftlichen Umfeld immer neuen Herausforderungen. Um alle Aufgaben gut erfüllen zu können, reichen die dafür notwendigen finanziellen Ressourcen der Sportvereine in der Regel nicht aus. Hinzu kommt das die traditionellen Zuschussgeber (Kommunen, Bunde und Verbände) derzeit in einer angespannten finanziellen Situation stecken und nicht Bereit sind jedem Verein Zuschüsse zu leisten. Hier kommt das sogenannte Subsidiaritätsprinzip zum Vorschein, welches vom Sportverein eine gewisse Leistungsfähigkeit und Selbsthilfe erwartet. Deshalb wird es für den Verein wichtiger mit der Wirtschaft zusammenzuarbeiten. Hierbei spielt Sponsoring in verstärktem Ma e eine immer grö ere Rolle. Der Sponsoringmarkt boomt! Sportsponsoring hat sich zu einem wichtigen Kommunikationsinstrument für werbetreibende Unternehmen entwickelt. Mittlerweile nutzen mehr als zwei Drittel der deutschen Unternehmen den Sport als Kommunikationsplattforum. Doch profitieren auch die Sportvereine von diesem Sponsoringboom? Haben auch kleine und mittelgro e Vereine eine Chance, sich am Sponsoringmarkt durchzusetzen? Der im vergangenen Jahr veröffentlichte Sportentwicklungsbericht 2005/06 des Deutschen Olympischen Sportbundes zeigt, dass Sponsoringgelder als Einnahmequelle für viele Vereine noch immer von relativ geringer Relevanz sind. Gerade kleine und mittelgro e Sportvereine profitieren oft nur bedingt vom Sponsoringboom. Fragt man Mitarbeiter von Sportvereinen zu ihrem grö ten Vereinsproblemen, wird die Beschaffung von Sponsoringgeldern fast immer als eine der wichtigsten Problemstellungen genannt. Woran liegt das? Welche Gründe sind hierfür ausschlaggebend? Aus der Arbeitsgemein
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