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Einfluss des Internets auf Tageszeitungen: Fakten, Konzepte
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ISBN10: 364082427X
ISBN13: 9783640824274
Publisher: Grin Verlag
Published: Feb 13 2011
Pages: 20
Weight: 0.09
Height: 0.05 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783640824274
Publisher: Grin Verlag
Published: Feb 13 2011
Pages: 20
Weight: 0.09
Height: 0.05 Width: 5.83 Depth: 8.27
Language: German
Studienarbeit aus dem Jahr 2010 im Fachbereich Medien / Kommunikation - Medienökonomie, -management, Note: 1,0, FOM Hochschule für Oekonomie und Management gemeinnützige GmbH, Hochschulstudienzentrum Hamburg, Sprache: Deutsch, Abstract: Viele Printmedien leiden unter dem Verlust von Lesern. Dabei fällt auf, dass insbesondere die Blätter unter Druck geraten, die durch Aktualität oder durch Spezialisierung die Leserschaft erreichen wollen. Bei der Tageszeitung steht klar die Aktualität im Vordergrund. Der vermeintlich gro e Widersacher ist schnell identifiziert, das Internet. Denn Bill Gates prophezeite bereits 1990 das Ende der Zeitung für das Jahr 2000. In dieser Hausarbeit soll neben dem Wettbewerb mit dem Internet die betriebswirtschaftlichen Fakten von Tageszeitungen erörtert werden. Es werden die Zusammenhänge von Reichweite, Auflage, Kosten und Erlösen dargelegt. Es soll geklärt werden, ob Tageszeitungen und deren Verlage crossmediale Geschäftsmodelle entwickeln. Nach Darlegung der bisherigen Entwicklung wird der Autor zum Abschluss versuchen, einen Ausblick in eine mögliche Zukunft der Tageszeitung zu geben.
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