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Ehemalige Sportler als Testimonials. Eine Analyse von PUMA und Usain Bolt
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ISBN10: 366858043X
ISBN13: 9783668580435
Publisher: Grin Verlag
Published: Dec 12 2017
Pages: 32
Weight: 0.12
Height: 0.08 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783668580435
Publisher: Grin Verlag
Published: Dec 12 2017
Pages: 32
Weight: 0.12
Height: 0.08 Width: 5.83 Depth: 8.27
Language: German
Studienarbeit aus dem Jahr 2017 im Fachbereich Sport - Sportökonomie, Sportmanagement, Note: 2,3, Deutsche Sporthochschule Köln, Sprache: Deutsch, Abstract: Im Hinblick auf diese Arbeit wollen wir Usain Bolt und das Unternehmen PUMA untersuchen. Usain Bolt hat seit seiner Kindheit einen Vertrag mit PUMA und dieses Jahr seine Karriere als einer der besten Leichtathleten aller Zeiten beendet. Als Testimonial steht Bolt wie kein Zweiter für den Sportartikelhersteller, er gilt als einer der Gründe dafür, dass PUMA überhaupt im Sportbereich geblieben ist und nicht in Richtung Fashion gegangen ist. Er ist der Kern des PUMA Leitbildes Forever Faster. Für die Zukunft stellt sich jetzt die Frage, inwieweit PUMA mit Usain Bolt erfolgreich weiterarbeiten kann und ob dies sinnvoll ist.
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