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Diskursanalyse in der rumänischen Werbung
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ISBN10: 6208122791
ISBN13: 9786208122799
Publisher: Verlag Unser Wissen
Published: Sep 25 2024
Pages: 144
Weight: 0.49
Height: 0.34 Width: 6.00 Depth: 9.00
Language: German
ISBN13: 9786208122799
Publisher: Verlag Unser Wissen
Published: Sep 25 2024
Pages: 144
Weight: 0.49
Height: 0.34 Width: 6.00 Depth: 9.00
Language: German
In diesem Beitrag werden Printanzeigen aus der kommunistischen und postkommunistischen Zeit in Rumänien analysiert, um zu zeigen, dass die Botschaft des durch Bilder und Sprache vermittelten Werbediskurses über die denotative Bedeutung hinausgeht und soziale, wirtschaftliche und politische Konnotationen enthält. Es wird gezeigt, dass Werbung ein Spiegelbild der Gesellschaft ist, in der wir leben, und dass sie beeinflusst wird und ihrerseits die Einstellungen und Konzepte derjenigen beeinflusst, die sie rezipieren. Diese Studie unterstreicht den starken Einfluss des wirtschaftlichen, politischen und sozialen Kontextes auf die Entwicklung des Werbediskurses in Rumänien und hebt Aspekte hervor, die mit der Wahrnehmung von Geschlecht zusammenhängen.Gutachter: Assistenzprofessorin Butiurcă Doina-Ileana, PhDAu erordentliche Professorin Neagu Maria-Ionela, PhD
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