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Analyse du discours dans la publicité roumaine
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ISBN10: 6208122708
ISBN13: 9786208122706
Publisher: Editions Notre Savoir
Published: Sep 25 2024
Pages: 140
Weight: 0.47
Height: 0.33 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786208122706
Publisher: Editions Notre Savoir
Published: Sep 25 2024
Pages: 140
Weight: 0.47
Height: 0.33 Width: 6.00 Depth: 9.00
Language: French
Cet article analyse les publicités imprimées de la période communiste et post-communiste en Roumanie, dans le but de montrer que le message du discours publicitaire transmis par les images et le langage va au-delà de la signification dénotative pour atteindre des connotations sociales, économiques et politiques. Il est démontré que les publicités sont le reflet de la société dans laquelle nous vivons, qu'elles sont influencées et qu'elles influencent à leur tour les attitudes et les concepts de ceux qui les reçoivent; les publicités ne manipulent pas seulement la structure et l'interprétation du discours afin de faciliter la vente d'un produit, mais elles maintiennent et diffusent même des attitudes sociales. Cette étude souligne le fort impact du contexte économique, politique et social sur l'évolution du discours publicitaire en Roumanie, en mettant l'accent sur les aspects liés à la perception du genre.Examinateurs: Professeur associé Butiurcă Doina-Ileana, PhDProfesseur associé Neagu Maria-Ionela, PhD
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