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Digitalisierung im Fußball. Chancen und Herausforderungen von digitalen Geschäftsmodellen im deutschen Lizenzfußball
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ISBN10: 396095039X
ISBN13: 9783960950394
Publisher: Studylab
Published: Mar 10 2017
Pages: 132
Weight: 0.40
Height: 0.31 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783960950394
Publisher: Studylab
Published: Mar 10 2017
Pages: 132
Weight: 0.40
Height: 0.31 Width: 5.83 Depth: 8.27
Language: German
Der digitale Wandel macht auch vor dem Fu ball nicht halt: Aktuelle Meldungen aus den USA verdeutlichen, dass die dortigen Vereine den zunehmenden Veränderungsdruck erkannt haben. Sie erhoffen sich durch die Nutzung von externem Know-how von den neuen Technologien zu profitieren. Im deutschen Lizenzfu ball spielen derartige Überlegungen dagegen bisher eine untergeordnete Rolle. Software zur Datenanalyse kommt ausschlie lich bei der Analyse der Spiele selbst zur Anwendung, nicht aber zur Segmentierung von Fans, um etwa individualisierte Marketingma nahmen auszusteuern. Dabei verfügen die Vereine im deutschen Lizenzfu ball über gro e Fangemeinschaften, die durch die Anwendung von digitalen Geschäftsmodellen gezielt wirtschaftlich nutzbar sind. Können die Vereine im deutschen Lizenzfu ball durch die Applikation von digitalen Geschäftsmodellen zusätzliche Erlöse erwirtschaften? Sollten sie die digitale Transformation vollziehen, um nicht von disruptiven Auswirkungen überrascht zu werden? Bisher liegen keine Studien über die Akzeptanz von digitalen Geschäftsmodellen im deutschen Fu ball vor. Das übergeordnete Ziel dieses Buches ist es darum, einen Überblick über den Forschungsbereich zu erhalten. Die Ergebnisse dieser Arbeit können damit als Grundlage für spezifischere Annahmen herangezogen werden. Aus dem Inhalt: - Digitalisierung von Fu ball; - Geschäftsmodelle; - Deutscher Fu ball; - Fangemeinschaften; - Chancen und Herausforderungen
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