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Design Management: Was Produkte Wirklich Erfolgreich Macht
Paperback
Series: Faz - Gabler Edition
ISBN13: 9783322899835
Publisher: Springer Nature
Published: May 2 2012
Pages: 280
Weight: 0.88
Height: 0.60 Width: 6.14 Depth: 9.21
Language: German
Der Schlüssel zum Erfolg, so die Herausgeber, ist konsequentes Design - verstanden als Visualisierung aller, nicht nur der ästhetischen Qualitäten eines Produktes. Design Management hei t der adäquate methodische Ansatz, dessen Ziel es ist, Know-how über über erfolgreiche Produktentwicklung fest im Unternehemn zu verankern.Neben den fundierten Erläuterungen aus der Sicht externer Unternehemnsberater findet der Leser in diesem Band auch reichlich illustrierte Erfahrungsberichte von Firmen, die nicht unbedingt als design-verliebt und deren Projekte deshalb für nahezu jedes Unternehmen Modellcharakter haben können.
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