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Design and Brand: The Influence of Product Form on the Formation of Brands

Design and Brand: The Influence of Product Form on the Formation of Brands

Paperback

Series: Marken- Und Produktmanagement

EconomicsManagementShakespeare

ISBN10: 3824475944
ISBN13: 9783824475940
Publisher: Springer Nature
Published: Mar 28 2002
Pages: 228
Weight: 0.66
Height: 0.52 Width: 5.83 Depth: 8.27
Language: German
On the basis of sign- and cognitive-scientific theories, Robert Kreuzbauer develops an approach to explain the strategic importance of design in branding and brand management.

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Economics