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Controlling Klipp & Klar
Hardcover
Series: Wiwi Klipp & Klar
ISBN13: 9783658531973
Publisher: Springer Gabler
Published: Dec 2 2026
Language: German
Dieses Lehrbuch vermittelt, wie ein objektivierungsorientierter Controllingansatz das Management von Unternehmen in einem dynamischen und wettbewerbsintensiven Umfeld erfolgreich unterstützen kann. Dem objektivierungsorientierten Controllingansatz liegt die Philosophie zugrunde, dass der Controller ein Dienstleister ist, der Manager unterstützt. Er spiegelt sich in dem Begriff Business Partner wider, wonach Manager und Controller nur zusammen in der Lage sind, den langfristigen Unternehmenserfolg zu sichern. Der Autor kombiniert wissenschaftliche und praktische Grundlagen - wie die Herausforderungen der Globalisierung, die Ausrichtung auf die finale Spitzenkennzahl Unternehmenswert oder den Objektivierungsprozess - und leitet aus diesen ein Grundmuster für den objektivierungsorientierten Controllingansatz ab, der auf die individuellen Bedürfnisse von Unternehmen angepasst werden kann.
Das Buch richtet sich sowohl an Studierende als auch an Praktiker, die lernen möchten, wie mittels einer progressiven Ausgestaltung des Controllings unternehmerische Entscheidungen verbessert und damit der Unternehmenserfolg langfristig gesichert werden können. Neu in der aktualisierten 3. Auflage ist ein begleitender Video-Online-Kurs in englischer Sprache; damit lassen sich Theorie und Praxis in zwei Sprachen verknüpfen - ideal für alle, die Controlling auch im internationalen Kontext sicher anwenden möchten. Den Zugang zum Online-Kurs finden Sie direkt im Buch.
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