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Bioting: Unternehmensprozesse Erfolgreich Nach Naturgesetzen Gestalten
Paperback
ISBN13: 9783322902085
Publisher: Gabler Verlag
Published: May 7 2012
Pages: 206
Weight: 0.54
Height: 0.44 Width: 5.50 Depth: 8.50
Language: German
Bioting, eine Wortkombination aus Biologie und Marketing, gestaltet Unternehmensprozesse nach Vorbildern der Natur. Peter Baumgartner-Wehrli zeigt mit diesem neuen strategischen Konzept, wie sich Unternehmen an veränderte Umweltbedingungen anpassen und erfolgreich positionieren können. Das Ziel sind drastische Optimierungsprozesse im gesamten Unternehmen. Ein origineller und nützlicher Leitfaden für eine visionäre Unternehmensführung.
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