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Big Data Analytics ALS Elementares Kundenbindungsinstrument Für Banken: Eine Empirische Forschungsarbeit
Paperback
DatabasesGeneral ComputersProbability & Statistics
ISBN13: 9783658464530
Publisher: Springer Gabler
Published: Dec 15 2024
Pages: 145
Weight: 0.48
Height: 0.38 Width: 5.83 Depth: 8.27
Language: German
Die vorliegenden Untersuchungen schlie en nicht nur eine bestehende Lücke in der akademischen Diskussion zu Big Data Analytics im deutschen Bankwesen, sondern tragen auch zu praktischem Wissen aus verschiedenen Blickwinkeln bei. Erstmalig wurde für Banken in Deutschland der Bezug zwischen dem Modell Grundsätze der Kundenberatung im Zusammenhang mit Big Data Analytics aus der Bankkundenperspektive und der Bankberaterperspektive untersucht. Der Hauptbeitrag dieser Forschung und ihre Originalität bilden Ergebnisse, um den Einsatz von Big Data Analytics als elementares Kundenbindungsinstrument für Banken in Deutschland besser zu verstehen und Richtungen aufzuzeigen, diesen zu nutzen bzw. auszubauen.
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