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Die Bewertung von Intangible Assets durch den Kapitalmarkt: Eine Analyse empirischer Studien
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ISBN10: 3638943763
ISBN13: 9783638943765
Publisher: Grin Verlag
Published: May 21 2008
Pages: 108
Weight: 0.33
Height: 0.26 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783638943765
Publisher: Grin Verlag
Published: May 21 2008
Pages: 108
Weight: 0.33
Height: 0.26 Width: 5.83 Depth: 8.27
Language: German
Diplomarbeit aus dem Jahr 2008 im Fachbereich BWL - Investition und Finanzierung, Note: 1,3, Hochschule für Technik und Wirtschaft Berlin, Sprache: Deutsch, Abstract: Im ersten Teil der Arbeit soll das Wesen von Intangible Assets näher betrachtet werden. Dabei wird vor allem auf die unterschiedlichen Kategorien, die Relevanz im heutigen wirtschaftlichen Umfeld und die verschiedenen Bewertungsansätze dieser immateriellen Vermögenswerte eingegangen. Anschlie end werden im zweiten Teil empirische Studien, die sich mit der Bewertung von Intangible Assets durch den Kapitalmarkt befassen, vorgestellt und analysiert. Im Rahmen dessen werden die wichtigsten Indikatoren der Intangible Assets einzeln betrachtet und auf ihren Beitrag zum zukünftigen Unternehmenserfolg beleuchtet. Um die Vergleichbarkeit der verschiedenen Studien gewährleisten zu können, wird jeweils explizit auf die einzelnen Ansätze eingegangen. Darüber hinaus werden auch die jeweiligen Datensample und angewandten statistischen Verfahren betrachtet. So soll ausgeschlossen werden, dass die Ergebnisse der Studien auf speziellen empirischen Methoden beruhen, wodurch eine Vergleichbarkeit zu anderen Studien erschwert werden würde. Abschlie end werden im letzten Teil die Ergebnisse der jeweiligen Studien auf Übereinstimmung geprüft, um den positiven Zusammenhang von Intangible Assets und Unternehmenserfolg bestätigen zu können. Des Weiteren sollen diejenigen Indikatoren der Intangible Assets mit dem nachweislich grö ten Einfluss auf die Unternehmensperformance identifiziert werden.
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