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Bergsport als Kommunikationsplattform für Unternehmen
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ISBN10: 3640979796
ISBN13: 9783640979790
Publisher: Grin Verlag
Published: Aug 26 2011
Pages: 264
Weight: 0.77
Height: 0.60 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783640979790
Publisher: Grin Verlag
Published: Aug 26 2011
Pages: 264
Weight: 0.77
Height: 0.60 Width: 5.83 Depth: 8.27
Language: German
Diplomarbeit aus dem Jahr 2011 im Fachbereich Sport - Sportökonomie, Sportmanagement, Note: 1,0, Universität Bayreuth (Sportwissenschaft), Sprache: Deutsch, Abstract: Unternehmen wählen gerne den Bereich des Sports als Plattform für die Kommunikation mit ihren Zielgruppen. Doch nicht jeder Sport scheint sich gleicherma en als Kommunikationsplattform zu eignen. Während Sportarten wie Fu ball oder Formel 1 seit Jahren die kommunikationstreibende Wirtschaft anlocken, ist es für viele Kletterer, Skibergsteiger und andere Bergsportler (noch) schwer, überhaupt einen Sponsor zu finden. Diese Arbeit gibt durch eine umfangreiche Analyse des Bergsports sowie durch die Befragung ausgewählter Experten Antworten auf folgende Fragen: 1) Kann der Bergsport eine geeignete Kommunikationsplattform für Unternehmen darstellen? 2) Warum werden einzelne Sub-Plattformen des Bergsports von Unternehmen zur Kommunikation genutzt?
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