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Bepreisung Priorisierter Datenübertragung: Kundenwertanalysen in Next Generation Networks
Paperback
AccountingBusiness GeneralInvesting & Finance
ISBN13: 9783658259587
Publisher: Springer Gabler
Published: Apr 8 2019
Pages: 365
Weight: 1.05
Height: 0.82 Width: 5.83 Depth: 8.27
Language: German
In diesem Buch wird eine Basis zur weitreichenden Berücksichtigung der Kundenwertorientierung in der Optimierung von Tarifen zur Bepreisung von Endkunden eines Telekommunikationsanbieters geschaffen. Dazu wird ein modelltheoretischer Ansatz verfolgt, der sich durch eine Modellierungsaufbereitung des Kundenverhaltens auszeichnet. Der interdisziplinäre Ansatz greift die technischen Möglichkeiten auf, die Next Generation Networks zur Sicherung der Dienstgüte bieten, und identifiziert eine Möglichkeit zur Berücksichtigung der Kundenzufriedenheit in einer Customer- Equity-basierten Analyse.
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