Sign-In
Cart
Der Andere Sport: Esports Zwischen Gesellschaftlichem Strukturwandel Und Marketingstrategie
Paperback
Business GeneralSports GeneralGeneral Computers
ISBN13: 9783658468729
Publisher: Springer Gabler
Published: Jan 3 2025
Pages: 471
Weight: 1.29
Height: 1.00 Width: 5.83 Depth: 8.27
Language: German
Nicht nur die Corona-Pandemie hat die Zuschauerzahlen im Esports beflügelt. Weltweit zählt das Publikum inzwischen rund 532 Millionen Menschen, und die Esports-Branche ist zu einer bedeutenden, profitablen Industrie herangewachsen. Im Mittelpunkt steht dabei die Esports-Community, deren Bedürfnisse die Branche stark prägen. Dieses Buch zielt darauf ab, die zentralen Strukturen dieser Zielgruppe zu beleuchten. Die zugrunde liegende Forschungsfrage lautet: Können durch Künstliche Intelligenz neue Erkenntnisse über die Esports-Zielgruppe gewonnen und gesellschaftliche Strukturen offengelegt werden? Und falls ja, wie beeinflussen diese Ergebnisse das Esport-Marketing? Ziel ist es, innovative Ansätze im Esport-Marketing zu fördern, da das Wissen über die facettenreiche Esports-Zielgruppe bislang noch begrenzt ist.
Also in
Sports General
The Formative Years of Relativity: The History and Meaning of Einstein's Princeton Lectures
Renn, Jürgen
Gutfreund, Hanoch
Hardcover
The Science Magpie: Fascinating Facts, Stories, Poems, Diagrams and Jokes Plucked from Science
Flynn, Simon
Paperback
Every Dog Deserves an Adventure: Amazing Stories of Camping with Dogs
Camping with Dogs
Tracosas, L. J.
Hardcover
Big Fan: Two Friends, 82,490 Miles, and the Wild, Wonderful Sports We Love
Schur, Michael
Posnanski, Joe
Hardcover
I Told You So!: Scientists Who Were Ridiculed, Exiled, and Imprisoned for Being Right
Kaplan, Matt
Hardcover
Long Range Shooting Handbook: Complete Beginner's Guide to Precision Rifle Shooting
Cleckner, Ryan M.
Paperback
Pardon My Book: Ten Years of the Best (and Worst) in Sports from Pardon My Take
Big Cat
Commenter, Pft
Hardcover
The Inner Game of Tennis: The Classic Guide to the Mental Side of Peak Performance
Gallwey, W. Timothy
Paperback
The Magical Game: The Spirit and History of Baseball's Superstitions, Rituals, and Curses
Baird, Addy
Hardcover
The Long Game: U.S. Men's Soccer and Its Savage, Four-Decade Journey to the Top, or Thereabouts
Schaerlaeckens, Leander
Hardcover
This Is about Running. This Is Not about Running.: Lessons for Between and Beyond the Start and Finish Line
Bennett, Chris
Hardcover
The Great Shadow: A History of How Sickness Shapes What We Do, Think, Believe, and Buy
Bauer, Susan Wise
Hardcover
A Pox on Fools: The True Believers, Grifters, and Cynics Who Convinced Us to Reject Vaccines
Levenson, Thomas
Hardcover
The Ultimate Survival Medicine Guide: Emergency Preparedness for Any Disaster
Alton, Joseph
Alton, Amy
Paperback
The Diet-Proof Body: 5 Simple Habits to Lose Fat, Keep It Off and Escape Diet Prison for Good
Harrison, Trent
Paperback
The Plunge: Maverick Swimmers, an Unlikely Quest, and the Transformative Power of Cold Water
Ballard, Chris
Hardcover
The Playbook: The Hidden Forces Shaping Winners and Losers in the Modern NFL
Robinson, Joshua
Clegg, Jonathan
Hardcover
The Power of Life: The Invention of Biology and the Revolutionary Science of Jean-Baptiste Lamarck
Riskin, Jessica
Hardcover
Compete: Developing a Mental Playbook for Performance Under Pressure in Sport
Abrahams, Dan
Paperback
Relegated: One American's Pints-And-Pies Journey from the Top to the Bottom of English Football
Smith, Todd
Hardcover
The Elements of Marie Curie: How the Glow of Radium Lit a Path for Women in Science
Sobel, Dava
Paperback
Everything Is Tuberculosis: The History and Persistence of Our Deadliest Infection (Large Print Edition)
Green, John
Paperback
Gun Trader's Guide, Forty-Fifth Edition: A Comprehensive, Fully Illustrated Guide to Modern Collectible Firearms with Market Values
Sadowski, Robert A.
Paperback
The Ultimate Soccer Jersey Collection: Iconic Kits from the World's Greatest Game
Football Shirts, Classic
Hardcover
Pheasant Tail Simplicity: Recipes and Techniques for Successful Fly Fishing
Mathews, Craig
Chouinard, Yvon
Mazzo, Mauro
Paperback
Harvey Penick's Little Red Book: Lessons and Teachings from a Lifetime in Golf
Penick, Harvey
Hardcover
Our Moon: How Earth's Celestial Companion Transformed the Planet, Guided Evolution, and Made Us Who We Are
Boyle, Rebecca
Paperback
Your Health: A Corrective System of Exercising That Revolutionizes the Entire Field of Physical Education
Pilates, Joseph H.
Paperback
Take Me to Your Leader: Perspectives on Your First Alien Encounter (Large Print Edition)
Tyson, Neil DeGrasse
Hardcover
Alchemy: An Illustrated History of Elixirs, Experiments, and the Birth of Modern Science
Ball, Philip
Hardcover
Friday Night Lights (25th Anniversary Edition): A Town, a Team, and a Dream
Bissinger, H. G.
Paperback
The Powerful Primate: How Controlling Energy Enabled Us to Build Civilization
Ennos, Roland
Hardcover
2084 and the AI Revolution, Updated and Expanded Edition: How Artificial Intelligence Informs Our Future
Lennox, John C.
Paperback
Your Guide to the 2026 World Cup: Everything You Need to Know about the Players and Teams
Stay, Shane
Paperback
String Theory: David Foster Wallace on Tennis: A Library of America Special Publication
Wallace, David Foster
Hardcover
The Great Math War: How Three Brilliant Minds Fought for the Foundations of Mathematics
Bardi, Jason Socrates
Hardcover
The Inner Game of Tennis (50th Anniversary Edition): The Classic Guide to Peak Performance
Gallwey, W. Timothy
Hardcover
Coaching with Heart: Taoist Wisdom to Inspire, Empower, and Lead
Lynch, Jerry
Huang, Chungliang Al
Paperback
Knicker Bonkers: The New York Knicks' Wild NBA Championship Run to End a 53-Year Title Drought
New York Post
Paperback
Bioinspired: How Nature Made Us Modern, Drives Today's Technological Innovation, and Inspires a Future Worth Inventing
Stier, Samuel Cord
Hardcover
Science of Cycling: Transform Your Ride, Gain Strength, Revolutionize Your Training
Bailey, David
Paperback
How to Read Nature: Awaken Your Senses to the Outdoors You've Never Noticed
Gooley, Tristan
Paperback
Inside the Owner's Box: Conversations on Power and Leadership in Sports
Rubenstein, David M.
Hardcover
The Formula: How Rogues, Geniuses, and Speed Freaks Reengineered F1 Into the World's Fastest-Growing Sport
Robinson, Joshua
Clegg, Jonathan
Hardcover
Notes on Complexity: A Scientific Theory of Connection, Consciousness, and Being
Theise, Neil
Paperback
Todo Es Tuberculosis. La Historia de la Infección Más Mortal de la Humanidad / Everything Is Tuberculosis
Green, John
Paperback
Interregnum: Inside the Grueling and Glamorous Battle to Become the Next King of Chess
Himelfarb, Jordan
Hardcover
Surviving the Trail: Five Essential Skills to Prepare Every Hiker for Adventure's Most Common Perils
Scanlon, Rob
Paperback
The Pleasure of Finding Things Out: The Best Short Works of Richard P. Feynman
Feynman, Richard P.
Paperback
A Year of Forest School: Outdoor Play and Skill-Building Fun for Every Season
Worroll, Jane
Houghton, Peter
Paperback
Checkmate: Genius, Lies, Ambition, and the Biggest Scandal in Chess (Large Print Edition)
Mezrich, Ben
Paperback
Flashes of Brilliance: The Genius of Early Photography and How It Transformed Art, Science, and History
Burgess, Anika
Hardcover
Training for the New Alpinism: A Manual for the Climber as Athlete
House, Steve
Johnston, Scott
Paperback
The Age of Alchemy: The Secret History of Chemistry from Ancient Magic to Modern Science
Chapman, Kit
Hardcover
Miscalculated Risks: Attacked, Crippled, Paralyzed, Drowning, Unconscious and Freezing in The Wild (Just Not All at Once)
Cooper, Michael
Paperback
The Surgeon, the Midwife, the Quack: How to Stay Alive in Renaissance England
Skuse, Alanna
Hardcover
Quadrivium: The Four Classical Liberal Arts of Number, Geometry, Music, & Cosmology
Ashton, Anthony
Sutton, Daud
Lundy, Miranda
Hardcover
Horse Country: Inside the World of Equestrian Style and Sport, from British Dressage to Western Riding
O'Shea-Evans, Kathryn
Hardcover