Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Gender, Culture, and Consumer Behavior

Gender, Culture, and Consumer Behavior

Otnes, Cele C.
Zayer, Linda Tuncay

Hardcover

Investing & FinanceGeneral Gender StudiesGeneral Psychology

ISBN10: 1848729464
ISBN13: 9781848729469
Publisher: Routledge
Published: Mar 21 2012
Pages: 488
Weight: 1.72
Height: 1.10 Width: 6.10 Depth: 9.00
Language: English

This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications for how consumers behave in the marketplace. This book offers innovative research in gender and consumer behavior with topics relevant to psychology, marketing, advertising, sociology, women's studies and cultural studies. It offers 16 chapters of cutting-edge research on gender, international culture and consumption. Unique to this volume is its emphasis on consumption and masculinity and inclusion of topics on a rapidly changing world of issues related to culture and gender in advertising, communications, psychology and consumer behavior.

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