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Franchising Globally: Innovation, Learning and Imitation

Franchising Globally: Innovation, Learning and Imitation

Paperback

Business GeneralEconomicsManagement

ISBN10: 1349315443
ISBN13: 9781349315444
Publisher: Springer Nature
Published: Mar 31 2010
Pages: 253
Weight: 0.85
Height: 0.57 Width: 6.14 Depth: 9.21
Language: English
Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.

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