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612-822-4611
Formulaic: How Thriving Companies Market from the Core

Formulaic: How Thriving Companies Market from the Core

Paperback

Accounting

ISBN10: 1696068479
ISBN13: 9781696068475
Publisher: Independently Published
Published: Jan 25 2017
Pages: 132
Weight: 0.45
Height: 0.31 Width: 5.98 Depth: 9.02
Language: English
In Formulaic: How Thriving Companies Market From the Core, Findsome & Winmore CEO Matthew Certo brings to light the key elements that drive brand marketing momentum. In a marketing environment where things are moving faster than ever and new tools and metrics seem to emerge every day, Certo brings the reader back to the things that truly make a difference. Through his study of the strategies and tactics of leading brands of the world and his decades of experience in hundreds of client engagements, he also reveals the ordinary things that even one-person firms can implement today to achieve the extraordinary over time. This book identifies the individual elements involved in Formulaic marketing, what questions to ask to focus your own brand, and how they can be blended together for success.

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