Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Flea Market Montgomery: I Believe In Me

Flea Market Montgomery: I Believe In Me

Stephens, Sammy

Paperback

Entertainment & Performing ArtsBiographies GeneralSelf-Help

ISBN13: 9798175219273
Publisher: Independently Published
Published: Sep 18 2026
Pages: 180
Weight: 0.55
Height: 0.41 Width: 6.00 Depth: 9.00
Language: English
You already know the voice. You have probably sung it back at somebody.

Flea Market Montgomery, it's just like, it's just like a mini mall.

Fifty-four million people have watched that commercial. Ellen DeGeneres played it on national television. Saturday Night Live parodied it. The Office wrote it into an episode. Nearly twenty years later, people who were not born when it aired are still finding it and sending it to their friends.

Almost none of them know where it came from.

It came from the projects.

It came from a boy in Trenholm Court, in Montgomery, Alabama, sitting beside a little box on a table, listening to Atlanta Braves baseball come out of it and deciding that one day his voice would come out of one too. Everybody he told said the same thing: that is not for you, Sammy.

In I Believe in Me, Sammy Stephens tells the whole story himself, in his own voice, for the first time.

The pawn shop microphone and the guitar amplifier in a bedroom where nobody was listening. The broadcasting brochure he cut his own face into, because he needed to look at somebody who believed in him. The license test he failed in Atlanta, drove home from, and went back and passed. The failing antique market he took over on East South Boulevard, the floor he waxed six times, and the thirty seconds of television he wrote, performed and paid for himself.

And then everything that came after: Ellen, Saturday Night Live, a university textbook, billboards outside Atlanta, and the years he spent fighting to keep the doors open while the whole world sang his song back to him.

This is not a book about going viral. Going viral is one chapter of a life, and Sammy will tell you it is not the most important one.

It is a book about what a person can do with belief, work, and a refusal to quit. It is for the kid with a dream too big to say out loud, for anyone who built something and lost it, and for every reader who has ever looked in a mirror and asked what is wrong with me.

Nothing is wrong with you. You just need to love yourself a little bit harder.

You can dream it. You can believe it. You can make it happen.

Oh yeah.

Also in

Entertainment & Performing Arts

View All