Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
From Local Champions to Global Masters: A Strategic Perspective on Managing Internationalization

From Local Champions to Global Masters: A Strategic Perspective on Managing Internationalization

Verdin, P.
Heck, N. Van

Paperback

Business GeneralEconomicsManagement

ISBN10: 1349426598
ISBN13: 9781349426591
Publisher: Palgrave MacMillan
Published: Jan 1 2001
Pages: 208
Weight: 0.75
Height: 0.52 Width: 6.00 Depth: 9.00
Language: English
Globalisation. What exactly does it mean for you? Drawing on their extensive experience of internationalisation and globalisation in practice, the authors focus on the obstacles faced by companies making the transition from local champions to global masters and provide a simple but structured framework to think about how it will affect your business. Examining the mistakes and successes of real companies the book links questions regarding if and how companies should internationalize, the opportunities, challenges and threats and the strategic framework and tools for thinking about internationalization.

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