Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
From Art to Marketing: The Relevance of Authenticity to Contemporary Consumer Culture

From Art to Marketing: The Relevance of Authenticity to Contemporary Consumer Culture

Massi, Marta

Hardcover

PhilosophyBusiness GeneralMarketing

ISBN10: 3030170071
ISBN13: 9783030170073
Publisher: Palgrave Pivot
Published: Mar 10 2023
Pages: 151
Weight: 0.77
Height: 0.44 Width: 5.83 Depth: 8.27
Language: English

Taking a new approach to a relatively underexplored area, this book examines the concept of authenticity and its relevance to marketing management. The author draws on several disciplines, including arts, philosophy, sociology and psychology, as well as focusing on important sub-fields within the field of marketing such as consumer behaviour and tourism. Presenting data from interviews with managers and consumers, and summarising and critiquing recent developments within the field, From Arts to Marketing is a timely and much-needed addition to literature and will be useful to those researching consumer behaviour, brand management and marketing more generally.

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