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Free: How Today's Smartest Businesses Profit by Giving Something for Nothing
Paperback
Business GeneralEconomicsInvesting & Finance
ISBN13: 9781401310325
Publisher: Hyperion - Acquired Assets
Published: Apr 20 2010
Pages: 304
Weight: 0.55
Height: 0.90 Width: 5.10 Depth: 7.90
Language: English
The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for.
Known as Freemium, this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike.
In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future.
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