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Start-up du vin: Entre vrais apports et faux semblants
Paperback
Series: Humanités Numériques
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ISBN10: 2343158959
ISBN13: 9782343158952
Publisher: Editions L'Harmattan
Pages: 176
Weight: 0.45
Height: 0.38 Width: 5.32 Depth: 8.47
Language: French
ISBN13: 9782343158952
Publisher: Editions L'Harmattan
Pages: 176
Weight: 0.45
Height: 0.38 Width: 5.32 Depth: 8.47
Language: French
Le numérique bouleverse tous les champs de l'économie et le secteur du vin n'y échappe pas. En effet, même dans ce domaine, aux traditions bien ancrées, les méthodes évoluent considérablement et les acteurs nouveaux se multiplient. Que ce soit dans les vignes, pendant la vinification, en cave ou lors de la vente ou même pour la dégustation, la numérisation des procédés et des échanges est devenue omniprésente. Les start-up l'ont bien compris et font le pari de révolutionner le monde vitivinicole en bouleversant les codes pour simplifier le travail du vigneron et ouvrir le marché du vin à de nouveaux publics.
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