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La société comme si comme produit du changement dans la communication
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ISBN10: 6208988691
ISBN13: 9786208988692
Publisher: Editions Notre Savoir
Published: Jun 22 2025
Pages: 128
Weight: 0.40
Height: 0.30 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786208988692
Publisher: Editions Notre Savoir
Published: Jun 22 2025
Pages: 128
Weight: 0.40
Height: 0.30 Width: 6.00 Depth: 9.00
Language: French
La mise en scène d'individus, mais aussi de personnalités politiques, de stars ou d'autres décideurs dans les différents canaux de communication, permet de constater de plus en plus clairement l'émergence d'un nouveau comportement, celui d'une société du comme si . Le rôle des médias dans la mise en scène de divers événements, de personnalités politiques ou d'entreprises conduit à une couverture médiatique adaptée aux groupes cibles. Les frontières internationales de l'accès à l'information s'estompent et, dans ce contexte, on observe un changement global dans la perception, mais aussi dans le comportement des individus. Les institutions telles que la politique, l'économie et les médias jouent un rôle actif et passif déterminant dans cette transformation de la société. Cependant, ce sont les acteurs de la société elle-même qui exercent la plus grande influence sur le changement des comportements sociaux. En effet, tout comme les événements historiques ont constitué des points d'ancrage dans le développement de la société au cours des derniers siècles, il en va de même pour les progrès technologiques et communicationnels du XXIe siècle.
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