Sign-In
Cart
La Publicité En Chine: Naissance d'Une Industrie (1914-1956)
Hardcover
Series: Transformations of Modern China, Book 5
Chinese HistoryGeneral ScienceGeneral World History
Please select the version of book you would like to purchase.
ISBN10: 3111185397
ISBN13: 9783111185392
Publisher: de Gruyter Oldenbourg
Published: Mar 4 2024
Pages: 254
Weight: 1.21
Height: 0.63 Width: 6.14 Depth: 9.21
Language: French
ISBN13: 9783111185392
Publisher: de Gruyter Oldenbourg
Published: Mar 4 2024
Pages: 254
Weight: 1.21
Height: 0.63 Width: 6.14 Depth: 9.21
Language: French
La publicité en Chine: naissance d'une industrie (1914-1956) propose une perspective novatrice sur l'émergence de la société de consommation chinoise à travers une analyse historique approfondie de l'industrie publicitaire dans la Chine pré-communiste. En s'appuyant sur des sources primaires jusqu'ici inexploitées (littérature professionnelle, journaux, photographies, archives municipales), ce livre retrace la formation et l'influence croissante des agences et des associations de publicitaires professionnels. Il montre que cette profession hybride et transnationale a joué un rôle essentiel dans l'introduction de nouveaux biens de consommation en Chine et dans la fabrique du mythe des quatre cents millions de consommateurs . Ce livre intéressera des chercheurs et étudiants spécialistes de l'histoire de la Chine moderne, des études urbaines et de la consommation, des médias et de la communication de masse, ainsi que des professionnels de la publicité et du marketing.
Also from
Armand, Cécile
Madmen in Shanghai: A Social History of Advertising in Modern China (1914-1956)
Armand, Cécile
Hardcover
$163.84
Between Public and Market: A Spatial History of Advertising in Modern Shanghai (1905-1949)
Armand, Cécile
Hardcover
$168.19
Also in
Chinese History
Hostage on the Yangtze: Britain, China, and the Amethyst Crisis of 1949
Murfett, Malcolm H.
Hardcover
$9.99
China Wakes: The Struggle for the Soul of a Rising Power
Kristof, Nicholas D.
Wudunn, Sheryl
Paperback
From $8.99
The Elements of Power: A Story of War, Technology, and the Dirtiest Supply Chain on Earth
Niarchos, Nicolas
Hardcover
$28.80
The Wall Dancers: Searching for Freedom and Connection on the Chinese Internet
Liu, Yi-Ling
Hardcover
$27.00
The Next China Is Still China: An Insider's Playbook for Winning in the New Era
Leung, Nick
Ngai, Joe
Hardcover
$30.40
When America First Met China: An Exotic History of Tea, Drugs, and Money in the Age of Sail
Dolin, Eric Jay
Paperback
$31.99
The Shortest History of China: From the Ancient Dynasties to a Modern Superpower - A Retelling for Our Times
Jaivin, Linda
Paperback
$16.10
The Last Kings of Shanghai: The Rival Jewish Dynasties That Helped Create Modern China
Kaufman, Jonathan
Paperback
$17.10
A Brief History of China: Dynasty, Revolution and Transformation: From the Middle Kingdom to the People's Republic
Clements, Jonathan
Paperback
$16.14
Why Ancient Chinese Political Thought Matters: Four Dialogues on China's Past, Present, and Future
Bell, Daniel a.
Hardcover
$41.93
The Party's Interests Come First: The Life of XI Zhongxun, Father of XI Jinping
Torigian, Joseph
Hardcover
$72.50
China Whisperers: The Voices That Have Shaped America's Views of Its Chief Geopolitical Rival
Kaplan, Robert D.
Hardcover
$30.40
Autumn in the Heavenly Kingdom: Autumn in the Heavenly Kingdom: China, the West, and the Epic Story of the Taiping Civil War
Platt, Stephen R.
Paperback
$18.00
Beyond the Pass: Economy, Ethnicity, and Empire in Qing Central Asia, 1759-1864
Millward, James A.
Paperback
$50.75
From Frontier Policy to Foreign Policy: The Question of India and the Transformation of Geopolitics in Qing China
Mosca, Matthew
Paperback
$50.75
Mao's Great Famine: The History of China's Most Devastating Catastrophe, 1958-62
Dikötter, Frank
Paperback
$19.00
The Story of China: The Epic History of a World Power from the Middle Kingdom to Mao and the China Dream
Wood, Michael
Paperback
$24.70
Collected Writings of Chairman Mao: Volume 3 - On Policy, Practice and Contradiction
Zedong, Mao
Tse-Tung, Mao
Paperback
$18.95
Kingdom of Characters (Pulitzer Prize Finalist): The Language Revolution That Made China Modern
Tsu, Jing
Paperback
$17.10
Breaking the Chains: Gender, Context, and the Politics of Writing in Modern China
Limin, Dong
Paperback
$56.00
The Struggle for Taiwan: A History of America, China, and the Island Caught Between
Khan, Sulmaan Wasif
Hardcover
$30.40
Red Star Over the Pacific, Third Edition: China's Rise and the Challenge to U.S. Maritime Strategy
Yoshihara, Toshi
Holmes, James R.
Paperback
$37.95
21 Claves Para Entender China En El Siglo XXI / 21 Keys to Understanding China in the 21st Century
Díaz Marro, Adrián
Paperback
$21.80
The Man Awakened from Dreams: One Man's Life in a North China Village, 1857-1942
Harrison, Henrietta
Paperback
$24.00
A Dragon's Head and a Serpent's Tail: Ming China and the First Great East Asian War, 1592-1598 Volume 20
Swope, Kenneth M.
Paperback
$37.43
Why Taiwan Matters: A Short History of a Small Island That Will Dictate Our Future
Brown, Kerry
Hardcover
$28.50
Last Boat Out of Shanghai: The Epic Story of the Chinese Who Fled Mao's Revolution
Zia, Helen
Paperback
$22.80
Foundations of Chinese Civilization: The Yellow Emperor to the Han Dynasty (2697 BCE - 220 CE)
Liu, Jing
Paperback
$14.20
The Art of Shaolin Kung Fu: The Secrets of Kung Fu for Self-Defense, Health, and Enlightenment
Kit, Wong Kiew
Paperback
$18.95
This World in a Teacup: Credit, Taste, and Power in the U.S.-China Tea Trade, 1784-1911
Du, Dan
Hardcover
$98.00
The Scythian Empire: Central Eurasia and the Birth of the Classical Age from Persia to China
Beckwith, Christopher I.
Paperback
$31.19
Everything Under the Heavens: How the Past Helps Shape China's Push for Global Power
French, Howard W.
Paperback
$20.00
我所认识的顾准（吴敬琏作序）
徐方
Paperback
$28.79
激流者: 陆海空抗战老兵口述历史合集
赖恩典
Paperback
$83.74
The Art of War for Language Learners: A Bilingual Chinese-English Modern Edition of China's Greatest Classic: Sun Tzu's The Art of War (孙ड
Tzu, Sun
Robson, Huw
Ling, Ling
Paperback
$26.24
Storming the Heavens - Peasants and Revolution in China, 1925-1949 - Viewed through a Marxist Lens
Clegg, Jenny
Paperback
$46.55
The Party's Interests Come First: The Life of XI Zhongxun, Father of XI Jinping
Torigian, Joseph
Paperback
$30.00
China's Military Modernization: Assessing China's Weapons and Strategic Reach in the Early 21st Century
Boufesis, Alexandros
Paperback
$28.45
The Fox Spirit, the Stone Maiden, and Other Transgender Histories from Late Imperial China
Sommer, Matthew H.
Paperback
$52.50
For All the Tea in China: How England Stole the World's Favorite Drink and Changed History
Rose, Sarah
Paperback
$17.10
Silk Roads, Steppe Roads: History Unearthed from the Tombs of Medieval China
Skaff, Jonathan Karam
Hardcover
$67.50
The Transpacific Chinese Diaspora: Migration Networks from China to Canada and Beyond, 1788-1898
Chen, Zhongping
Hardcover
$101.50
A Geek in China: Discovering the Land of Bullet Trains, Alibaba and Dim Sum
Christensen, Matthew B.
Paperback
$7.59
The Man Who Loved China: The Fantastic Story of the Eccentric Scientist Who Unlocked the Mysteries of the Middle Kingdom
Winchester, Simon
Paperback
From $9.99
顶残: 中国市场和产权的构造及逻辑
吴思
Paperback
$24.99
心路: 平凡不平淡的人生
林慕荆
Paperback
$32.49
Pinay Guerrilleras: The Unsung Heroics of Filipina Resistance Fighters During the Pacific War
Salinas, Stacey
Paperback
$15.00