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Offres de communication numérique des entreprises financières
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ISBN10: 6200733279
ISBN13: 9786200733276
Publisher: Editions Notre Savoir
Published: Jul 27 2025
Pages: 100
Weight: 0.32
Height: 0.24 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786200733276
Publisher: Editions Notre Savoir
Published: Jul 27 2025
Pages: 100
Weight: 0.32
Height: 0.24 Width: 6.00 Depth: 9.00
Language: French
Le présent travail examine comment les jeunes adultes âgés de 19 à 25 ans s'informent sur les questions financières et comment les entreprises financières utilisent leurs offres de communication numérique pour accéder au répertoire d'informations sur les questions financières des jeunes adultes. En août 2016, douze entretiens semi-directifs ont été menés avec quatre universitaires spécialisés en sciences économiques, quatre universitaires sans spécialisation dans ce domaine et quatre non-universitaires. Il est apparu clairement que les jeunes adultes âgés de 19 à 25 ans utilisent les offres de communication numérique pour faire face à de nombreuses situations de la vie, y compris pour rechercher et recevoir des informations. En ce qui concerne la recherche et la réception d'informations sur des thèmes liés à la finance, il a été démontré que ce groupe d'âge présente un comportement différent en matière d'information sur ces thèmes en fonction de son niveau d'éducation.
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