Sign-In
Cart
Le merchandising numérique à la lumière des règles de protection des consommateurs
Paperback
Please select the version of book you would like to purchase.
ISBN10: 6207503600
ISBN13: 9786207503605
Publisher: Editions Notre Savoir
Published: Apr 30 2024
Pages: 76
Weight: 0.27
Height: 0.18 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786207503605
Publisher: Editions Notre Savoir
Published: Apr 30 2024
Pages: 76
Weight: 0.27
Height: 0.18 Width: 6.00 Depth: 9.00
Language: French
Le merchandising est une technique publicitaire qui consiste à proposer des produits ou des services au marché de la consommation sans les caractéristiques explicites d'une publicité. Récemment, l'utilisation du merchandising sur les réseaux sociaux a été observée, notamment par le biais de la publicité sur les profils publics (comptes ou IG). Malgré la popularisation du merchandising, le Code de la défense des consommateurs (CDC), précisément à l'art. 36, contient le principe de l'identification obligatoire du message publicitaire. Le grand défi dans ce domaine est de distinguer l'utilisation authentique des produits et services par les profils de médias sociaux de l'utilisation sponsorisée des produits ou services affichés sur les profils à des fins publicitaires. De par sa nature interdisciplinaire, cet ouvrage est d'une grande pertinence pour les professionnels du droit et du marketing, ainsi que pour toute personne souhaitant utiliser les réseaux sociaux comme moyen de marketing. Il est également d'un grand intérêt pour les consommateurs utilisateurs, afin qu'ils aient une vision du marketing actuel, qu'ils connaissent les règles de protection contre la publicité offensante et qu'ils réalisent qu'ils sont d'excellents annonceurs potentiels.
Also from
Marques Almeida Da Silva, Amanda
Digitales Merchandising im Lichte der Vorschriften zum Verbraucherschutz
Marques Almeida Da Silva, Amanda
Paperback
$43.00
Digital merchandising in the light of consumer protection rules
Marques Almeida Da Silva, Amanda
Paperback
$43.00
Il merchandising digitale alla luce delle norme sulla tutela dei consumatori
Marques Almeida Da Silva, Amanda
Paperback
$43.00
Also in
General Music
Less Noise, More Soul: The Search for Balance in the Art, Technology and Commerce of Music
Flitner, David
Paperback
From $8.99
Taylor Swift by the Book: The Literature Behind the Lyrics, from Fairy Tales to Tortured Poets
Tatreau, Tiffany
Feder, Rachel
Hardcover
$18.99
Every Valley: The Desperate Lives and Troubled Times That Made Handel's Messiah
King, Charles
Hardcover
$28.80
Color & Frame - Bible Coloring: Psalms (Adult Coloring Book)
New Seasons
Publications International Ltd
Paperback
$11.98
Dilla Time: The Life and Afterlife of J Dilla, the Hip-Hop Producer Who Reinvented Rhythm
Charnas, Dan
Paperback
$19.00
The Little Guide to Dolly Parton: It's Hard to Be a Diamond in a Rhinestone World
Hippo! Orange
Hardcover
$8.50
3 Shades of Blue: Miles Davis, John Coltrane, Bill Evans, and the Lost Empire of Cool
Kaplan, James
Hardcover
$33.25
Weird Scenes Inside the Canyon: Laurel Canyon, Covert Ops & the Dark Heart of the Hippie Dream
McGowan, David
Paperback
$23.70
Bruce Songs: The Music of Bruce Springsteen, Album-By-Album, Song-By-Song
Womack, Kenneth
Campbell, Kenneth L.
Hardcover
$33.20
Dolly Parton All the Songs: The Story Behind Every Track
Somville, Damien
Walker, Lalie
Benoît, Simon
Hardcover
$57.00
The Carols of Cthulhu: Horrifying Holiday Hymns from the Lore of H. P. Lovecraft
Slater, Mike
Hardcover
$18.99
ATEEZ Coloring Book for ATINY: Relaxation, Fun, Creativity, (Large Print Edition)
Ftw, Kpop
Paperback
$9.49
Taylor Swift Is Life: A Superfan's Guide to All Things We Love about Taylor Swift
Perricone, Kathleen
Hardcover
From $12.99
Meet Me in the Bathroom: Rebirth and Rock and Roll in New York City 2001-2011
Goodman, Lizzy
Paperback
$21.84
And on Piano ...Nicky Hopkins: The Extraordinary Life of Rock's Greatest Session Man
Dawson, Julian
Paperback
$22.95
Music for Little Mozarts Notespeller & Sight-Play Book, Bk 2: Written Activities and Playing Examples to Reinforce Note-Reading
Kowalchyk, Gayle
Lancaster, E. L.
Barden, Christine H.
Paperback
From $4.50
Listening to the Music the Machines Make: Inventing Electronic Pop 1978-1983
Evans, Richard
Paperback
$19.00
What Do I Do with My Baby All Day?!: Simple Ways to Have the Best First Year Together
Benhorin, Vered
Paperback
$17.09
Quantum Criminals: Ramblers, Wild Gamblers, and Other Sole Survivors from the Songs of Steely Dan
Lemay, Joan
Pappademas, Alex
Hardcover
From $22.99
Musicality: How you too can learn music like a gifted prodigy, unlock your musical instinct, and unleash your inner natural.
Sutton, Christopher
Hardcover
$49.95
3 Shades of Blue: Miles Davis, John Coltrane, Bill Evans, and the Lost Empire of Cool
Kaplan, James
Paperback
$18.00
Every Valley: The Desperate Lives and Troubled Times That Made Handel's Messiah (Large Print Edition)
King, Charles
Paperback
$32.30
Promise That You Will Sing about Me: The Power and Poetry of Kendrick Lamar
Lewis, Miles Marshall
Hardcover
$28.49
Get More Fans: The DIY Guide to the New Music Business (2023 Edition)
Cannon, Jesse
Thomas, Todd
Paperback
$34.99
Color & Frame - Bible Coloring: Hymns (Adult Coloring Book)
Publications International Ltd
New Seasons
Paperback
$9.98
Music Theory Note by Note: Your Guide to How Music Works--From Notes and Rhythms to Complete Compositions
Miller, Michael
Paperback
$23.39
The Prs Electric Guitar Book: A Complete History of Paul Reed Smith Electrics
Burrluck, Dave
Paperback
$28.49
Bruce Springsteen: All the Songs: The Story Behind Every Track
Guesdon, Jean-Michel
Margotin, Philippe
Hardcover
$57.00
Songwriting Without Boundaries: Lyric Writing Exercises for Finding Your Voice
Pattison, Pat
Paperback
$18.99
Futuromania: Electronic Dreams, Desiring Machines, and Tomorrow's Music Today
Reynolds, Simon
Paperback
$20.89
World Within a Song: Music That Changed My Life and Life That Changed My Music
Tweedy, Jeff
Hardcover
$24.70
Sellout: The Major-Label Feeding Frenzy That Swept Punk, Emo, and Hardcore (1994-2007)
Ozzi, Dan
Paperback
$18.99
Pink Floyd All the Songs: The Story Behind Every Track
Margotin, Philippe
Guesdon, Jean-Michel
Hardcover
$57.00
Play It! Children's Songs: A Superfast Way to Learn Awesome Songs on Your Piano or Keyboard
Marrone, Antimo
Kemmeter, Jennifer
Paperback
$16.14
Amplify: How to Use the Power of Connection to Engage, Take Action, and Build a Better World
Met, Adam
Hardcover
$25.64
The Mysticism of Sound and Music: The Sufi Teaching of Hazrat Inayat Khan
Khan, Hazrat Inayat
Paperback
$28.45
Rolling Stone Encyclopedia of Rock & Roll: Rolling Stone Encyclopedia of Rock & Roll
Rolling Stone, Editors
Paperback
From $11.99
Green Day FAQ: All That's Left to Know about the World's Most Popular Punk Band
Bordowitz, Hank
Paperback
$18.99
The Collected Works of Jim Morrison: Poetry, Journals, Transcripts, and Lyrics
Morrison, Jim
Hardcover
$47.50
Music Money and Success 8th Edition: The Insider's Guide to Making Money in the Music Business
Brabec, Jeff
Brabec, Todd
Paperback
$33.24
College Prep for Musicians: A Comprehensive Guide for Students, Parents, Teachers, and Counselors
Bosler, Annie
Greene, Don
Tesar, Kathleen
Paperback
$23.74