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La Marchandisation Du Bonheur: La Joie Convertie En Langage De Consommation
Paperback
Series: Le Monde Comme Marché
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Publisher: Independently Published
Published: Feb 23 2026
Pages: 150
Weight: 0.40
Height: 0.32 Width: 5.50 Depth: 8.50
Language: French
La promesse du bonheur est devenue une norme. Le bien-être se vend comme injonction morale, la légèreté comme performance, la joie comme signe d'ajustement affectif. Le sourire a cessé d'être spontané - il est devenu langage social, filtre relationnel et critère d'inclusion.
Ce livre interroge le bonheur en tant que dispositif moderne de gestion émotionnelle. Il explore, à travers une analyse critique, les espaces où les affects sont formatés et transformés en produits: réseaux sociaux, industries thérapeutiques, spiritualité commercialisée, consommation éthique, positivité imposée. Ce qui autrefois était vécu est aujourd'hui mis en scène. Et toute tristesse qui échappe au scénario de la guérison est marginalisée.
Le bien-être devient marchandise. La douleur, une erreur à corriger. Et la guérison, un récit à exposer. Penser la marchandisation du bonheur revient ici à dévoiler les mécanismes qui convertissent même l'invisible en spectacle rentable.
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