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L'influence de Netflix et Cie sur le marché cinématographique allemand
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ISBN10: 6208982081
ISBN13: 9786208982089
Publisher: Editions Notre Savoir
Published: Jun 18 2025
Pages: 56
Weight: 0.19
Height: 0.13 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786208982089
Publisher: Editions Notre Savoir
Published: Jun 18 2025
Pages: 56
Weight: 0.19
Height: 0.13 Width: 6.00 Depth: 9.00
Language: French
Internet n'a pas seulement changé la vie sociale des gens en général, il a également influencé les préférences générales en matière de consommation. Aujourd'hui, grâce aux fournisseurs de vidéo à la demande, nous avons accès à une multitude de films, et ce en un seul clic. Le fournisseur de VoD qui incite le plus à passer son temps libre à la maison, sur son canapé, à regarder des séries et des films, est sans conteste Netflix. Mais ce qui a commencé comme une alternative à l'achat ou à la location de DVD peut désormais, grâce à l'offre croissante de contenus dits originaux, être considéré comme une concurrence au sein de la fenêtre de première exploitation (télévision/cinéma). L'objectif de ce travail était d'étudier dans quelle mesure Netflix influence ou pourrait influencer à l'avenir le marché cinématographique allemand, compte tenu de l'utilisation d'Internet par les 14-29 ans et des possibilités techniques croissantes dans le domaine du divertissement à domicile. À cette fin, des recherches ont été menées sur l'émergence du cinéma et de son marché, afin d'étudier les conséquences possibles pour les exploitants de salles de cinéma et l'ensemble de la chaîne d'exploitation cinématographique.
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