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L'impact de l'approbation des célébrités sur le comportement des consommateurs
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ISBN10: 3330508779
ISBN13: 9783330508774
Publisher: Editions Notre Savoir
Published: Apr 15 2025
Pages: 60
Weight: 0.21
Height: 0.14 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9783330508774
Publisher: Editions Notre Savoir
Published: Apr 15 2025
Pages: 60
Weight: 0.21
Height: 0.14 Width: 6.00 Depth: 9.00
Language: French
L'étude vise à déterminer si la notoriété d'une célébrité a un impact sur le comportement d'achat des consommateurs (âgés de 15 à 25 ans). Les autres objectifs de cette recherche sont d'établir l'impact de l'endossement multiple d'une marque sur les intentions d'achat des consommateurs et de déterminer si les scandales dans lesquels les célébrités sont impliquées ont un impact sur les intentions d'achat des consommateurs. L'auteur a entrepris une recherche primaire par le biais d'une enquête afin de collecter les données et d'analyser les résultats.
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