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L'événementiel, une communication sans limites... ou presque: Expériences, principes et réflexions
Paperback
ISBN13: 9782848790008
Publisher: Max Milo Editions
Published: Sep 8 2025
Pages: 224
Weight: 0.57
Height: 0.47 Width: 5.71 Depth: 8.07
Language: French
Qui a fait repeindre tout un stade en une nuit ? monté le plus grand écran de cinéma jamais construit ? fait descendre les Champs-Elysées par un géant de 20 m ? installé des ascenseurs dans une piscine olympique pour la transformer en salle de restaurant ? Qui illuminera demain une des plus hautes tours du monde ? William Perkins, bien sûr. Parfois appelé le Séguela de l'événementiel, il est le fondateur d'un nouveau métier qui sublime toutes les techniques habituelles de communication, pour en faire de la communication opérationnelle.
Pour cet art du grandiose et de l'éphémère, les moyens mis en oeuvre sont immenses et les résultats, magiques et spectaculaires. Et tout cela pour un seul jour, une unique séance, un show qui ne se répétera jamais !
Qu'il s'agisse d'organiser une convention d'aide à la vente, la célébration anniversaire d'un groupe industriel planétaire, ou une cérémonie d'inauguration - comme celle du Mondial de football, ce réalisateur-producteur réunit autour de ses projets les meilleurs professionnels. Comme beaucoup d'artistes dont le talent et les oeuvres portent haut et fort les couleurs de la France à travers le monde, cet homme, modeste et secret dans sa vie de tous les jours, ne cesse de faire la Une des journaux à l'étranger. Sa seule motivation: assurer le succès des autres .
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