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L'Art de la Négociation: Les Stratégies de Sun Tzu pour Obtenir Gain de Cause
Paperback
Publisher: Independently Published
Published: Jun 27 2025
Pages: 164
Weight: 0.39
Height: 0.41 Width: 5.50 Depth: 8.50
Language: French
Avez-vous déjà accepté un accord en sentant au fond de vous que vous auriez pu, que vous auriez dû, obtenir bien plus ?
Ce sentiment de regret est le symptôme d'une approche subie. Chaque concession faite sous la pression, chaque occasion manquée par peur de demander, est un coût direct pour vos finances et votre confiance. Vous êtes compétent dans votre domaine, mais face à un interlocuteur aguerri, cette compétence ne suffit plus. Vous jouez sans connaître les règles d'un jeu bien plus subtil.
L'Art de la Négociation: Les Stratégies Sun Tzu pour Obtenir Gain de Cause est votre manuel pour maîtriser ce jeu. Flavien Durand, conseiller auprès des dirigeants du CAC 40, traduit une sagesse militaire vieille de 2500 ans en un système d'influence redoutablement efficace pour le contexte français moderne.
Ce que vous apprendrez:
- Préparer votre esprit: Transformer l'anxiété en une préparation stratégique qui vous rend imperméable à la pression.
- Décrypter l'adversaire: Lire au-delà des mots pour identifier les véritables leviers et faiblesses de votre interlocuteur.
- Manoeuvrer avec subtilité Gagner la partie en amont, en cadrant le débat et en construisant des alliances invisibles.
- Forger l'avantage: Utiliser des tactiques psychologiques comme l'ancrage et le silence stratégique pour dicter le rythme.
- Consolider la victoire: Verrouiller des accords durables qui renforcent votre position pour l'avenir.
Pour qui est ce livre ? Pour les cadres visant une augmentation, les entrepreneurs cherchant des financements, les acheteurs professionnels sous pression, et toute personne déterminée à ne plus jamais laisser sa valeur être décidée par quelqu'un d'autre.
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