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Intégrer efficacement les médias sociaux: Une étude de cas sur Cadbury
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ISBN10: 6208323150
ISBN13: 9786208323158
Publisher: Editions Notre Savoir
Published: Nov 24 2024
Pages: 52
Weight: 0.20
Height: 0.12 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786208323158
Publisher: Editions Notre Savoir
Published: Nov 24 2024
Pages: 52
Weight: 0.20
Height: 0.12 Width: 6.00 Depth: 9.00
Language: French
Ce livre part du principe que le marketing des médias sociaux est arrivé avec force, changeant presque tout sur la façon dont le marketing est fait dans une société contemporaine. Il se concentre sur ce qu'ils offrent sous la forme d'un éventail d'opportunités dont les organisations peuvent bénéficier, mais aussi sur l'idée que les organisations sont en mesure de rejoindre et d'avoir une conversation avec un grand nombre de leurs clients sur une base quotidienne. Ce travail est donc une recherche exploratoire sur le marketing des médias sociaux, ses fonctions et ses meilleures pratiques.
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