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Influenceur-se & communication
Paperback
Series: Mediation & Information
Publisher Price: $24.95
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ISBN10: 2336595834
ISBN13: 9782336595832
Publisher: Editions L'Harmattan
Published: Feb 26 2026
Pages: 180
Weight: 0.56
Height: 0.38 Width: 6.02 Depth: 9.25
Language: French
ISBN13: 9782336595832
Publisher: Editions L'Harmattan
Published: Feb 26 2026
Pages: 180
Weight: 0.56
Height: 0.38 Width: 6.02 Depth: 9.25
Language: French
Entre mise en marché, structuration professionnelle et adoption de la loi Influenceurs en 2023, l'influence numérique s'impose désormais comme un champ autonome des industries culturelles et communicationnelles. Pourtant, ce secteur reste traversé par des controverses majeures - de la régulation des plateformes aux dérives du dropshipping - qui ont façonné son agenda politique et souligné l'urgence de nouveaux cadres régulatoires et normatifs. Au croisement du commerce, de la communication et de la culture, la figure de l'influenceur-se est devenue un acteur médiatique central et cristallise des enjeux éthiques, sociaux et économiques inédits.
Ce numéro explore la constitution de l'influenceur-se en objet de recherche. Comment cette figure polymorphe s'est-elle structurée et quelles logiques organisent son activité ? De quelle façon les politiques publiques, les autorités de régulation et les acteurs du secteur publicitaire tentent-ils d'en redéfinir les contours et de se les approprier ? En mobilisant des approches interdisciplinaires en sciences de l'information et de la communication (sémiotique, sociologie, économie politique, études culturelles), les contributions analysent la fabrique médiatique, culturelle et économique de l'influenceur-se. Elles interrogent les trajectoires de professionnalisation ainsi que les tensions entre authenticité, marchandisation et visibilité, offrant une lecture indispensable des mutations contemporaines de la communication. Between market launch, professional structuring, and the enactment of the Influencers law in 2023, digital influence has now established itself as an autonomous field within communication and the cultural industries. However, major controversies - from platform regulation to dropshipping scandals - have shaped its political agenda, highlighting the urgent need for new regulatory and normative frameworks. Influencers have become a central media figure at the confluence of commerce, communication, and culture, crystallising unprecedented ethical, social, and economic concerns.
This special issue explores the emergence of influencers as an object of research. What logic shapes their activity? How are policymakers, regulators, and advertisers attempting to adapt to this phenomenon and redefine its boundaries? Drawing on interdisciplinary approaches from information and communication sciences (semiotics, sociology, political economy, cultural studies), the contributions analyse the media, cultural and economic construction of influencers, their paths towards professionalisation and the tensions between authenticity, monetisation and visibility. By decoding this multifaceted figure, this issue provides essential insight into the contemporary evolution of communication.
This special issue explores the emergence of influencers as an object of research. What logic shapes their activity? How are policymakers, regulators, and advertisers attempting to adapt to this phenomenon and redefine its boundaries? Drawing on interdisciplinary approaches from information and communication sciences (semiotics, sociology, political economy, cultural studies), the contributions analyse the media, cultural and economic construction of influencers, their paths towards professionalisation and the tensions between authenticity, monetisation and visibility. By decoding this multifaceted figure, this issue provides essential insight into the contemporary evolution of communication.
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